However, it could become overwhelming in the beginning. Affiliate marketing allows you to start selling on your blog right away without having to go through the tedious task of creating your own products. However, you can expect some information overload in the beginning, with many affiliate marketers giving different and sometimes conflicting advice. Note: If you want to learn the basics of affiliate marketing, read this article first. When you do affiliate marketing on your blog, you learn a lot about what makes a product good and what makes it exceptional.
You get a feel for what your audience looks for in a product—what features they like, what features they ignore, and what features are deal-breakers. In addition, you learn how to build mutually beneficial, long-term relationships with merchants, affiliate manager from your affiliate network , your customers, and other bloggers in your niche.
This is an invaluable skill to learn early on because the sales process is about the relationship you build with others. Yes, affiliate marketing can be lucrative, but only as long as the affiliate program runs smoothly. Merchants can change their product offerings, phasing out products while introducing new ones. They can also change how much they pay you per product or even change the whole affiliate scheme.
Affiliate managers are an immense help, especially at the start. Affiliate managers would also have the latest news and developments about the product.
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Trying to give the same amount of focus to all of your products sets you up for failure; your blog content will lack coherence and confuse your readers. Prioritizing a couple of products increases the likelihood of success at promoting these products. Having certain products to focus on helps you to control the direction of your blog content and your promotional emails to your subscribers. Hold up your end of the bargain and promote all the products you signed up for. Just bear in mind that having one or two products to focus on will make your promotional efforts for everything else more effective.
Remember: Focusing most of your efforts on one or two main products is more efficient than trying to sell everything.
- How to Start Affiliate Marketing (The Complete Beginners Guide).
- A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants.
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Most affiliate programs that you sign up for will offer banners that you can add to your blog with your affiliate link. The problem with banner ads is that they look too much like Google AdSense ads, which people who browse the internet often have learned to just ignore. Plus, affiliate links that have added context to it entices readers to click much more than standalone ads. Remember: Banner ads are good, but in-text links and promotional emails are better.
Affiliate links in your content do get clicks and sales. But getting your links in front of your email list is a more personal way to promote your affiliate product to your subscribers.
That your subscribers let you in their inbox means they like your content. Email them quality content more often than you email them for purely promotional purposes. If you want to learn the basics of building an email list, check out my blog post on it. Read more here. Sadly, affiliate marketing is one of the industries where scammers abound. Some of these devious merchants collect a fee, promising a large commission for what turns out to be nothing but a pyramid scam.
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Others offer overpriced training courses, webinars, or ebooks that are full of nothing but buzzwords with general strategies that you can find for free if you spent five minutes to Google it. Google reviews, go to forums, ask around, and ask the right people. If you have any shred of doubt, back away. Most importantly, never send any money without doing your research. You still have a ton of research to do to choose products to offer, relationships to build, and determine the best ways to promote your affiliate offers. Keep at it through the difficult and tiring birthing pains, and do it with your customers in mind.
Action Item: Make a list of products that you use that you think your blog audience would benefit from using as well. Try to think of as many as you can. And remember, these can include complementary products as well. If you write about travel, for instance, you can include tons of complementary products like luggage, headphones, backpacks, and clothing too. Physical products are probably the easiest thing to promote for one reason, and one reason only: Amazon. So you see at the very top there I have my Amazon Associates links. What I do is type the item into the the search box and then click on the type of link I want usually text.
Commission rates on physical products are notoriously low, due to all of the factors that go into selling them manufacturing, wholesaling, shipping, etc. And in , they made a few changes to the rate structure. You can check this link for a full listing of the rate information.
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Because of this, I know a ton of people who make a little bit of money off of Amazon affiliate websites, but few who make thousands. Because the chances are good you already use Amazon, are familiar with it, and your readers are too. If you want to find affiliate programs for specific companies, I would start with Flex Offers. Many of the largest companies work with them for instance many of the golf companies I work with , and building a relationship with a larger affiliate network can lead to more opportunities that you might not have found otherwise.
We did a whole post on Amazon affiliate marketing if you want to learn more about how to get started. Amazon is tough because they have a 24 hour cookie. This is an extremely short period of time. This is usually something created by a blogger, marketer or author that teaches you how to do something. As is Location Rebel Academy. Generally, it can be a little bit more work to become an affiliate for these products because often the creator is a bit more protective of who they let market the products. When I promote information products I usually look for high priced products created by people who are good at marketing.
Because I send traffic to their funnel, and they convert the sale. My work is relatively minimal. This includes an occasional mention in a blog post, 2 webinars, and a handful of dedicated emails. The third type of product you can promote is a service. This is another big one for me, because of the nature of what I write about here.
One of the cool things about services, for instance, is that often there are recurring commissions. Think about which services you use and if it makes sense to promote them on your site. If you have a website related to online marketing, blogging, or business, there are fortunately a lot of really solid affiliate programs out there for different services. But seriously, not only will these make your site hideous, you have to have obscene amounts of traffic to actually make any real income.
Daily visitors divided by 10 is the dollar amount you can make per month on an ad. Now keep in mind this is just a rule of thumb, and depending on your niche it could be substantially higher or substantially lower. All I need is one every 5 months to make this a better option. Enjoying This? These are ones that will give you the best chance of success in growing your business and actually making commissions early on. By now you should have a good sense of what affiliate marketing is, have an idea of what products you want to promote and know how to get your affiliate links for them.
This is probably the easiest thing you can do right now to bring in a few sales over the coming weeks: create a resource page. Regardless of what your business is, there are tools, products, and services that you use to run your blog or business. Taking the same concept and going a step beyond is my book Location Rebel Arsenal. Want to grab the LR Arsenal and check it out for yourself? Click here. I took the same idea, created a well-designed email, and then gave it to people after they joined the interest list for Location Rebel Academy.
And another I did on Bluffworks , an awesome travel pant that I love for trips. Tutorials are easily one of the most effective strategies for driving affiliate sales. Simple, you create a post that shows people how to accomplish something step by step — you then make a product or service one of the key components to success. With my How to Build a Niche Site post, I talk about all the steps you need to take to get a niche site up and running.
So that includes some of the tools I know and love like Sumo and ConvertKit. I have another post, How to Set Up a Blog , that brings people step by step through the process using Bluehost. Readers can go through that post with no website at all and by the end have a bare bones WordPress site up and running.
http://investor-school.kovalev.com.ua/assets/65.php I make hundreds of dollars a month off of both of these posts but I know they are also really valuable to readers and we make sure to update them frequently. It works well when there are either two products that are very similar and people are thinking about one or the other. A personal example is a post I just did about two competing golf technologies Game Golf and Arccos Golf.
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So I created a definitive post which has sent a lot of traffic, and a few sales, my way over the last couple weeks. Web hosting is a great niche for this. Recently, I created an in-depth post that compared and contrasted all of the different options for hosting — and helped the user to select the best option for them.
Affiliate links are generally pretty ugly. Download the plugin Pretty Link to make your links look much more friendly. Most major affiliate programs for physical products or services will have an affiliate manager, whose sole job is to help you generate more sales.
Related A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants
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